Venture capital fund · 1 deal
Every published round VMG Partners took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
| Company | Stage | Announced | Amount | Role | Alongside | Sources |
|---|---|---|---|---|---|---|
| Zitcha | Series A | 1 Oct 2024 | $15m | Lead | OIF Ventures portfolio, SmartCompany, Our Innovation Fund, OIF Ventures portfolio |
Companies VMG Partners has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| Zitcha | All-channel media buying platform enabling retailers to build retail media networks | 1 Oct 2024, Series A | 1 | 1 |
Fund closes reported for VMG Partners, as distinct from the investments it has made.
Companies VMG Partners has backed that another company then bought. An exit for the holding, not a deal VMG Partners did.
Stories naming VMG Partners. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Zitcha, an Australian retail-media advertising technology company, has secured $15 million in Series A funding, with US firm VMG Partners leading and OIF Ventures also involved, to support its American expansion.