Company

Ocado

British online retail giant using Zitcha's platform

Investor	Rounds	Invested
No investors recorded yet. Know one?

What Ocado bought

Companies Ocado acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.

Company	Kind	Announced	Price	Sources
Ocado is not recorded as having acquired anything.

Coverage

Stories naming Ocado. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

9 deals

AgriFood Signals: Chipotle’s next agrifood cohort, John Deere settlement, fruit-harvesting robots

Agriculture and food roundup: robotics, crop and fruit-tech raises; Qantas-backed Brisbane aviation-fuel startup; three fund closes; Kimitec majority acquisition; a Hyphen executive hire; and a John Deere repair settlement.

AgFunderNews 9 Jul 2026 Climentum Mosa Meat AAK AgFunder Chipotle EPA FMC Corporation John Deere New Culture Novonesis Ocado Pegasus Tech Ventures Qantas Savor TurtleTree PSP

Unnamed stage

Iona Star backs Zitcha to help retailers cash in on first-party data

Dealroom reports that investor Iona Star has put money into Zitcha, a three-year-old retail-media startup from Melbourne whose software helps shops earn advertising income from their customer data, funding overseas growth.

Dealroom 1 Jul 2026 Zitcha Bunnings Frasers Group Ocado Officeworks The Warehouse Group

Exit / M&A

Vegan NIBs: Deliciously Ella Founder Rescues Allplants to Build a Plant-Based Powerhouse

Ella Mills has bought the Allplants brand from administration and will fold it into Plants, her venture with Waitrose, keeping its large social following while retiring the Allplants name.

jvs.org.uk 12 Feb 2025 Allplants Ocado Waitrose Whole Foods

2 deals

Retail advertising startup Zitcha bags $15 million Series A for US push

Zitcha, an Australian retail-media advertising technology company, has secured $15 million in Series A funding, with US firm VMG Partners leading and OIF Ventures also involved, to support its American expansion.

OIF Ventures portfolio 1 Oct 2024 Zitcha Axonet Coles Lego Microsoft Ocado The Warehouse Group Unilever OIF Ventures VMG Partners Jack Byrne Troy Townsend

Also OIF Ventures portfolio·SmartCompany

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