Startup · $19.7m raised
All-channel media buying platform enabling retailers to build retail media networks
Melbourne, VIC
Every investor coverage indicates participated in a round Zitcha raised.
| Investor | Rounds | Invested |
|---|---|---|
| OIF Ventures | Series A · Seed | - |
| VMG Partners | Series A | - |
Companies Zitcha acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
Stories naming Zitcha. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Dealroom reports that investor Iona Star has put money into Zitcha, a three-year-old retail-media startup from Melbourne whose software helps shops earn advertising income from their customer data, funding overseas growth.
OIF Ventures' 2024 review: two portfolio companies acquired, a talent-leadership hire, its fourth fund deploying, new investments in eight named startups and nine follow-on rounds.
Zitcha, an Australian retail-media advertising technology company, has secured $15 million in Series A funding, with US firm VMG Partners leading and OIF Ventures also involved, to support its American expansion.
OIF Ventures' year in review: full Eftsure exit, Opportunity Fund close, Visory, DataMasque and Nullify backed, follow-ons at Inspace and Dataweavers, new team members and portfolio milestones.
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OIF Ventures' newsletter announces leading Nullify's pre-seed round, two investment team hires, portfolio company awards and product launches, and Go1's acquisition of Anders Pink.
OIF Ventures announces it led Zitcha's $4.8 million seed round, backing the retail media buying platform started by Troy and Jack, whose customers include Adore Beauty and The Warehouse Group.
A weekly roundup detailing nine startup funding rounds totalling $39.6 million, spanning cybersecurity, medtech, healthtech, hospitality, retail media, accessibility, clean energy and agtech ventures.
Retail adtech firm Zitcha has banked roughly $5 million in seed funding led by OIF Ventures at a $14.8 million valuation, serving retailers including Adore Beauty and The Warehouse Group.
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