Startup · $6m raised
Death tech start-up
Every investor coverage indicates participated in a round Willed raised.
| Investor | Rounds | Invested |
|---|---|---|
| Bell Potter | Series A | - |
| Ellerston Capital | Series A | - |
| Hugh Robertson | Series A | - |
| Paul Dwyer | Series A | - |
| Paul Dwyer | Series A | - |
| Thorney Investment | Series A | - |
Companies Willed acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Aaron Zelman | co-CEO | Startup Daily |
| Dave Kaplan | Founder | Startup Daily, SmartCompany |
| David Kaplan | CEO | SmartCompany |
| Paul Dwyer | Non-executive Director | Startup Daily |
| Tim Glasson | Founder | SmartCompany (20 Sep 2024), Startup Daily, SmartCompany (14 Jun 2022) |
Stories naming Willed. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Weekly roundup of four Australian startup raises: Kismet's $20m seed extension, Primary's $3.5m seed round, Willed's $3m from Seven West Media, and East Forged's $1.5m from a Vietnamese agribusiness's venture arm.
Republished AFR report on funeral startup Bare banking a ten-million-dollar round from Perennial and Ord Minnett, plus rival Willed's June raise from Thorney, Ellerston and a Bell Potter investor.
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