Company

Vop

Early pioneer of ‘shoppable’ TikTok feeds

Investor	Rounds	Invested
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What Vop bought

Companies Vop acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.

Company	Kind	Announced	Price	Sources
Vop is not recorded as having acquired anything.

Coverage

Stories naming Vop. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Seed $13m

E-commerce startup Carted to close four years after $13 million raise

Carted, the wishlist and commerce API startup, is shutting down on 22 October 2025. Its 2021 seed round raised $13m with Blackbird leading, alongside Grok Ventures and Tidal Ventures.

SmartCompany 15 Oct 2025 Carted Instagram Linktree Shopify TikTok Vop Blackbird Ventures Grok Ventures Tidal Ventures Holly Cardew Mike Angell Wendell Keunemann

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Vop

Funding history

Investors

What Vop bought

People

Coverage

E-commerce startup Carted to close four years after $13 million raise