Company
Every investor coverage indicates participated in a round Vogel Cereals raised.
Companies Vogel Cereals acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Stephen Dunn | Founder | Startup Daily (30 May 2024), SmartCompany, Startup Daily (16 Dec 2021) |
Stories naming Vogel Cereals. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
KPMG administrators took control of ProForm Foods, the company behind the Meet brand, and the piece recalls earlier raises at v2food and All G Foods as the plant-based sector cools.
KPMG insolvency practitioners now run plant-based meat firm Proform Foods, which trades on during a sale process; the piece recalls Harvest Road's 2021 minority stake, reportedly near $5 million.
Andrew Forrest's family company Tattarang, via its agri-food venture Harvest Road, has taken a roughly $5 million strategic minority stake in Sydney plant-based meat maker ProForm Foods as it targets international growth.