CEO · Founder, Zitcha
Stories naming Troy Townsend. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Zitcha, an Australian retail-media advertising technology company, has secured $15 million in Series A funding, with US firm VMG Partners leading and OIF Ventures also involved, to support its American expansion.
OIF Ventures announces it led Zitcha's $4.8 million seed round, backing the retail media buying platform started by Troy and Jack, whose customers include Adore Beauty and The Warehouse Group.
A weekly roundup detailing nine startup funding rounds totalling $39.6 million, spanning cybersecurity, medtech, healthtech, hospitality, retail media, accessibility, clean energy and agtech ventures.
Retail adtech firm Zitcha has banked roughly $5 million in seed funding led by OIF Ventures at a $14.8 million valuation, serving retailers including Adore Beauty and The Warehouse Group.
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