Company
New Zealand retailer using Zitcha's platform
Every investor coverage indicates participated in a round The Warehouse Group raised.
Companies The Warehouse Group acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
Stories naming The Warehouse Group. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Dealroom reports that investor Iona Star has put money into Zitcha, a three-year-old retail-media startup from Melbourne whose software helps shops earn advertising income from their customer data, funding overseas growth.
Zitcha, an Australian retail-media advertising technology company, has secured $15 million in Series A funding, with US firm VMG Partners leading and OIF Ventures also involved, to support its American expansion.
OIF Ventures announces it led Zitcha's $4.8 million seed round, backing the retail media buying platform started by Troy and Jack, whose customers include Adore Beauty and The Warehouse Group.
Retail adtech firm Zitcha has banked roughly $5 million in seed funding led by OIF Ventures at a $14.8 million valuation, serving retailers including Adore Beauty and The Warehouse Group.
Also OIF Ventures portfolio·Startup Daily·SmartCompany·Startup Daily·SmartCompany