Company
Every investor coverage indicates participated in a round Swisse raised.
Companies Swisse acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Chris Hemsworth | Ambassador | BW Equities |
| Ed Ring | Marketer (former) | Startup Daily (24 Mar 2026), Startup Daily (11 Aug 2025), SmartCompany (26 Jul 2024), Startup Daily (23 Jul 2024), SmartCompany (23 Jul 2024), Square Peg Capital (23 Jul 2024), Square Peg Capital (23 Jul 2024) |
| George Livery | Director of Strategy (former) | BW Equities (14 Dec 2021), BW Equities (22 Nov 2021) |
| Nicole Kidman | Ambassador | BW Equities |
| Oliver Baker | North American General Manager (former) | BW Equities (14 Dec 2021), BW Equities (22 Nov 2021) |
| Radek Sali | Chief Executive (former) | BW Equities (14 Dec 2021), BW Equities (22 Nov 2021) |
Stories naming Swisse. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Adtech firm Cuttable has banked $5.7 million at a doubled $100 million valuation, adding Airtree, Glitch Capital and an angel to existing backers, and is heading to New York on growing American demand.
Weekly roundup of three Australian raises: adtech firm Cuttable's seed round, Fundabl's equity round and SeenCulture's funding, naming investors, plus new Cuttable co-CEOs and a board appointment.
AI ad startup Cuttable, co-founded by Sam Kroonenburg, Jack White and Ed Ring, raised $5.5m in a seed round led by Square Peg with Rampersand aboard; Kroonenburg earlier sold A Cloud Guru to Pluralsight.
Square Peg announces its participation in Cuttable's AU$5.5 million seed round. The AI-powered advertising platform was founded by Jack White, Ed Ring and Sam Kroonenburg, and already works with major Australian brands.
Also Square Peg Capital·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·Startup Daily·SmartCompany·Startup Daily·LaunchVic
Roundup of eight Australian startups that together raised $75.6 million across two weeks, spanning health, batteries, EV fleets, edtech and equity crowdfunding campaigns.
Also The Mandarin·SmartCompany·Techboard·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Forbes Australia
Melbourne sales-training video startup frntlne has raised a $4.6 million seed round led by RealVC, with Investible, Hoperidge Capital and Rod Jones taking part; brand clients include Coles and L'Oreal.
Also SmartCompany·SmartCompany
Alberts marks International Women's Day by profiling Natassia Nicolao, founder of a waterless beauty label, covering her science background, dissolvable products, retail stockists and women-led team.
Australian microbiome-focused haircare brand Straand has secured a $2 million pre-seed investment from Unilever Ventures to fund expansion into the US, UK, Europe and China, with advisory support from Lempriere Wells.
Hydration Pharmaceuticals, which sells Hydralyte in North America, listed on the ASX, raising $17 million at 29 cents and closing 22.4% higher. Former Swisse executives hold key roles and large stakes.
Hydralyte's pre-float raise has closed with backing from the Gandel family and two small-cap funds, pricing the hydration business at $46.7 million ahead of its listing; BW Equities handled the raise.