Startup · $682.5m raised
E-commerce marketing technology platform
New York, OS
Existing Rokt shares sold by the funds and people who held them. None of this money reached Rokt, and none of it counts in what Rokt raised.
| Sold by | Announced | Amount | Valuation | Bought by | Sources |
|---|---|---|---|---|---|
| 6 Dec 2022 | - | - | Square Peg CapitalWellington Management | Forbes Australia, Startup Daily |
Every investor coverage indicates participated in a round Rokt raised.
| Investor | Rounds | Invested |
|---|---|---|
| Barrenjoey | Unnamed stage | - |
| John Ho | Unnamed stage | - |
| Karen Katz | Unnamed stage | - |
| SecondQuarter | Unnamed stage | - |
| Square Peg Capital | Unnamed stage | - |
| TDM Growth Partners | Series C | - |
| Terry Bowen | Unnamed stage | - |
| Tiger Global | Series D+ | - |
| Tiger Global Management | Unnamed stage | - |
Investors whose own portfolio pages list Rokt, even though we haven't found any coverage of the round yet.
Every published round Rokt took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
Companies Rokt has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| No portfolio companies recorded yet. | ||||
Fund closes reported for Rokt, as distinct from the investments it has made.
Companies Rokt has backed that another company then bought. An exit for the holding, not a deal Rokt did.
| Company | Bought by | Kind | Announced | Price |
|---|---|---|---|---|
| No portfolio company of Rokt is recorded as having been acquired. | ||||
Companies Rokt acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Company | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Aftersell | Acquisition | undated | - | Startup Daily (19 Jan 2025), Startup Daily (7 May 2024) |
| Name | Role | Sources |
|---|---|---|
| Bruce Buchanan | CEO · Founder | TDM Growth Partners portfolio, Startup Daily (19 Jan 2025), Startup Daily (7 May 2024), Forbes Australia (22 May 2023), Startup Daily (6 Dec 2022), Forbes Australia (23 Sep 2022) |
| Dr Anita Sands | Director | Startup Daily, rokt.com |
| Dr James Wilson | CTO | Square Peg Capital |
| John Ho | Director | Startup Daily |
| Karen Katz | Director | Startup Daily |
| Laura Mineo | CFO (former) | Startup Daily, Australian FinTech |
| Terry Bowen | Director | Startup Daily |
Stories naming Rokt. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Square Peg's half-year investor letter reports two funds reaching final close, three exits including Talon.One's sale to Adyen, realisations past US$1bn, and a framework for judging AI disruption across its portfolio.
Square Peg reports 30% portfolio growth, US$1bn+ cumulative realisations, US$138m returned this half, closes two new funds, and outlines an AI disruption framework.
TDM's podcast revisits Rokt chief executive Bruce Buchanan, covering the company's pandemic-era rebound, retail push, AI product suite and two-sided marketplace strategy, plus its early-2019 purchase of OfferLogic.
Australian-founded data centre firm Firmus, based in Singapore, has raised $330 million with Nvidia backing and Ellerston Capital leading, reaching a $1.85 billion valuation and unicorn status ahead of a planned 2026 ASX listing.
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Weekly roundup: Breakthrough Victoria and Monash University co-invest $2.25 million across three university healthtech spinouts, while Blackbird backs Hall, which helps businesses win visibility on AI platforms, with $2 million pre-seed.
Also Startup Daily
Square Peg's half-year investor letter reviews its accelerating AI investing, portfolio companies' progress including several completed raises, listed fund returns, a new data hire, and ongoing fundraising for its 2025 vintage funds.
In its half-year letter, Square Peg explains how it picks AI founders, reports several portfolio companies' recent raises, flags a data engineering hire, and says fundraising for its next funds is well advanced.
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Square Peg's half-year letter to investors reviews 2024: $146m invested, $220m returned via five exits, fund value up to $3.25bn, plus portfolio raises at Rokt, Constantinople, Exodigo, Cuttable and Supabase.
Square Peg's half-year investor letter reviews 2024: portfolio growth, $220m returned across five exits, a Rokt secondary at a $3.5bn valuation, and recent raises at Constantinople, Exodigo, Cuttable and Supabase.
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Investors bought existing Rokt shares in a tender at a higher valuation; the piece also reports the mParticle acquisition, a board addition, and past raises.
Roundup of three Australian raises — ElectraLith, Coposit and Convergence Medical — plus Quantum Brilliance naming its Series A backers and Rokt's secondary share sale.
Square Peg's half-year letter reports US$187 million distributed via the Nvidia purchase of Deci.AI plus stake sales in Canva and Bugcrowd, several new investments, team promotions, and a fresh fundraise for its next funds.
Also Square Peg Capital
Rokt hires former Google and Amazon engineering executive Claire Southey for its Sydney engineering leadership, with other senior hires, as the ecommerce marketing firm eyes a future public listing.
Also Startup Daily
Square Peg profiles its Global Tech Fund, a listed-markets strategy applying its venture investing approach to early-stage public tech companies, and outlines its team, edge, and focus on fintech, software and AI.
Also Square Peg Capital
Square Peg's latest letter to investors reviews 2023 performance, recalls early bets on Canva and Airwallex, and introduces three hires across fundraising, public-markets investing, and people functions.
Square Peg's half-year letter to investors reviews 2023: fewer new bets, portfolio revenue milestones led by Canva, an AI investment thesis, conditions in Israel, and three new hires.
Techboard's monthly roundup counts 40 Australian startup raises worth $498m in April 2023, headlined by Saluda Medical and Eucalyptus, plus smaller rounds and fund closes by Purpose Ventures and Proto Axiom.
Byron Bay payments fintech Zepto has hired Laura Mineo as chief financial officer, returning from New York where she was CFO at Rokt and an executive director at Goldman Sachs.
Square Peg and Wellington Management bought more shares of Rokt from employees and investors in a secondary sale, lifting its valuation, while its earlier funding rounds are recapped ahead of a planned IPO.
Square Peg Capital has closed its fifth fund at $550 million, bringing total funds raised to about $1.6 billion, with superannuation funds among its backers and investments across Australia, Southeast Asia and Israel.
Forbes Australia profiles the ex-Jetstar chief who co-founded Rokt, recalling the checkout-personalisation firm's late-2021 raise of $458 million at a $2.75 billion valuation, led by Tiger Global, and his path from consulting to unicorns.
Square Peg's retrospective of 2019: five new portfolio companies, several large rounds it led or co-led, two acquisitions, two IPOs, new team members, and its capital deployed across new and follow-on deals.
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SmartCompany reviews 2021's record ANZ startup funding, topping $10 billion per Cut Through Venture, highlighting mega-rounds by SimPRO, Rokt, Canva and Airwallex, plus early-2022 raises by Dovetail, Milkrun and TradeSquare.
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Cut Through Venture data shows Australian and New Zealand startups drew record investment topping $10 billion in 2021, with Airwallex, Canva and Rokt among the largest raises and fintech taking about a quarter.
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Techboard's year-end roundup catalogues November funding activity: big raises for Rokt, Harrison.ai and Pet Circle, five acquisitions, Investible's second fund closing at $51.6m, plus a watchlist of companies still seeking capital.
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