Plant-based meats venture ProForm Foods in voluntary administration
KPMG administrators took control of ProForm Foods, the company behind the Meet brand, and the piece recalls earlier raises at v2food and All G Foods as the plant-based sector cools.
Startup · $5m raised
Sydney, NSW
Every investor coverage indicates participated in a round ProForm Foods raised.
| Investor | Rounds | Invested |
|---|---|---|
| Harvest Road Group | Unnamed stage | - |
Companies ProForm Foods acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Gayle Dickerson | Voluntary Administrator | Startup Daily |
| James Dampney | Voluntary Administrator | Startup Daily |
| Stephen Dunn | Founder | Startup Daily (30 May 2024), Beef Central / Grain Central, SmartCompany, Startup Daily (16 Dec 2021) |
| Matt Dunn | CEO and Executive Director | Startup Daily (30 May 2024), SmartCompany, Startup Daily (16 Dec 2021) |
Stories naming ProForm Foods. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
KPMG administrators took control of ProForm Foods, the company behind the Meet brand, and the piece recalls earlier raises at v2food and All G Foods as the plant-based sector cools.
KPMG insolvency practitioners now run plant-based meat firm Proform Foods, which trades on during a sale process; the piece recalls Harvest Road's 2021 minority stake, reportedly near $5 million.
All G Foods spins its Love Buds plant-based range into a merger with Fenn Foods' vEEF, forming a new entity; All G pivots to fermented dairy, with both companies' earlier raises recapped.
Rokt's Series E tops a week of Australian raises including Dovetail, Inventia, DiviPay, Atomi, 6clicks, Replica Studios and ProForm Foods, with SimPro's recent raise noted.
Andrew Forrest's family company Tattarang, via its agri-food venture Harvest Road, has taken a roughly $5 million strategic minority stake in Sydney plant-based meat maker ProForm Foods as it targets international growth.