Startup · $275m raised
online pet retail startup
Sydney, NSW
Every investor coverage indicates participated in a round Pet Circle raised.
| Investor | Rounds | Invested |
|---|---|---|
| Prysm Capital | Series D+ · Series C | $75,000,000 |
| AirTree Ventures | Series C | - |
| Baillie Gifford | Series C | - |
| TDM Growth Partners | Series C | - |
| SmartCompany | Accelerator | - |
Investors whose own portfolio pages list Pet Circle, even though we haven't found any coverage of the round yet.
| Investor | Listed on |
|---|---|
| Athletic Ventures | its portfolio page ↗ |
| Glitch Capital | its portfolio page ↗ |
Companies Pet Circle acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Alistair Venn | CEO | Startup Daily |
| Craig Blair | Director (former) | Startup Daily (3 Mar 2026), Startup Daily (20 Aug 2025), SmartCompany |
| Michael Frizell | Co-founder and CEO | Startup Daily, Business News Australia |
| Mike Frizell | CEO · Founder | SmartCompany (22 Dec 2023), SmartCompany (10 Jul 2023), SmartCompany (7 Jul 2023), Forbes Australia (3 Jul 2023), Forbes Australia (3 Jul 2023), petnews.com.au, Business News Australia, SmartCompany (10 May 2023) |
| Mike Frizell | Chair · Founder | Startup Daily, SmartCompany |
Stories naming Pet Circle. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Algae producer Genesis Group has merged with pet nutrition firm Proudi, a combination the company expects will double its revenue; Proudi founder Dennis King joins the Genesis board as a director.
Pet food subscription company Lyka has closed a $67 million Series C led by New York fund LGVP, which backed its earlier raises, lifting the startup's lifetime funding to $155 million.
Sydney venture firm Airtree has completed the close of its fifth fund at $650 million, drawing backing from US institutional investors and Australian superannuation funds, with allocations set for early and growth stages.
Glitch Capital, a new $50m vehicle led by Leigh Jasper and backed by exited unicorn founders, has completed its first deal, backing Melbourne edtech firm Cadmus.
A year-end SmartCompany roundup counting down 2023's ten largest Australian startup raises, headed by Employment Hero's $263m Series F, with investor details and commentary on fewer mega-rounds and continued under-representation of women co-founders.
Cut Through Ventures' quarterly analysis shows Australian startup funding down 42% year-on-year at A$739 million over 77 deals, with Pet Circle's $75 million Series D from Prysm Capital the period's largest round.
Techboard's June 2023 roundup of Australian startup funding, led by Pet Circle's $75m Series D, lists raises by Stacked Farm, Lyka, In1Bank, Splend, ImmVirX, Midnight Health, Sicona and Nutromics, and teases its FY23 review.
KPMG data shows Australian startup funding fell sharply in early 2023, though AI and climate tech stayed strong, with several large raises listed and a new Main Sequence fund announced.
Also Startup Daily
Weekly roundup detailing nine Australian startup funding rounds totalling $107.35 million, spanning pet e-commerce, quantum sensors, proptech, agtech, EV charging, sailing apparel, marketing tools, consumer goods and pregnancy wearables.
Also Startup Daily·Australian FinTech·SmartCompany·AgFunderNews
Prysm Capital has invested a further $75 million in Sydney pet-care platform Pet Circle, keeping its valuation above $1 billion; the piece also recalls its 2021 Series C and Lyka's June raise.
Also Forbes Australia·Forbes Australia·SmartCompany·Techboard·Startup Daily·SmartCompany
Pet food subscription startup Lyka closed a $30 million Series B led by Israeli investor Itai Tsiddon, with Craig Blair and Paul Wilson returning; the article also recalls its 2018 raise and Adobe's Frame.io acquisition.
Also SmartCompany·Techboard·SmartCompany·SmartCompany·SmartCompany·SmartCompany·Startup Daily·SmartCompany·Startup Daily·Business News Australia
Australian venture firms Airtree, Square Peg and Blackbird have written down their Canva stakes, valuing the design company well below its last raise, amid wider market corrections hitting Klarna and other late-stage startups.
Profile of Subundl, a SaaS platform co-founded by Jess Wright and Jamie Turner letting eCommerce retailers build customised subscription models, after Antler backed the startup at pre-seed stage.
Techboard's year-end roundup catalogues November funding activity: big raises for Rokt, Harrison.ai and Pet Circle, five acquisitions, Investible's second fund closing at $51.6m, plus a watchlist of companies still seeking capital.
Also Australian FinTech
Weekly roundup reporting many startup funding rounds, Investible's fund close, Skalata's committed capital, hipages buying Builderscrack, Stack Sports acquiring Team App, and Level Equity's stake purchase in Eftsure.
Also SmartCompany·Techboard·SmartCompany·SmartCompany·SmartCompany·Startup Daily·Startup Daily·SmartCompany·Startup Daily
A weekly roundup reporting ten Australian startups that together raised about $372 million, spanning pet e-commerce, marketplace software, fintech, used cars, cybersecurity, freight, data tools, genetic testing and payments anti-fraud.
Also SmartCompany·Startup Daily·Techboard·Startup Daily·SmartCompany·Startup Daily
Online pet supplies retailer Pet Circle announced a $125 million Series C led by Prysm Capital and TDM Growth Partners, with AirTree and new backer Baillie Gifford participating, valuing the company above a billion dollars.
Also SmartCompany·Business News Australia·SmartCompany·Startup Daily·Techboard·SmartCompany·SmartCompany·Startup Daily·Business News Australia·petnews.com.au·Forbes Australia·Forbes Australia·SmartCompany
Sydney pet-care platform Pet Circle has raised $125 million in a Series C round backed by Prysm Capital, TDM Growth Partners, Baillie Gifford and AirTree Ventures, reaching unicorn status.
Also SmartCompany
Shipping platform Shippit took a AU$2.2 million Series A led by Aura Group, with Addventure Fund and RTL Group participating, turning down a larger oversubscribed offer to bankroll Asia-Pacific expansion and hiring.
Also Startup Daily