Co-founder & CEO, elita.pet
| Role | Organisation | Sources |
|---|---|---|
| Co-founder & CEO | elita.pet | bubble.io, elita.pet team page |
| Founder | Elita | Startup Daily (14 Sep 2026), SmartCompany (5 Mar 2026), Startup Daily (29 Dec 2025), SmartCompany (8 Dec 2025) |
| Founder | Elita Genetics | Dealroom, SmartCompany |
Stories naming Paloma Newton. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Elita, a Victorian dog-health startup, secured $1.9m in a Boost-led round to develop its Blueprint health-tracking product and a 24/7 vet telehealth service with VetChat; it previously raised $1.1m in 2025.
Pet-health startup Elita Genetics, based in Melbourne, has secured $1.9 million to grow from cell banking into canine longevity, with Boost VC leading and four other backers alongside.
Podcast episode in which Elita's two co-founders describe pivoting a pet stem cell bank into a digital pet health platform and taking out their category at SXSW Sydney.
Founders backed by LaunchVic's Alice Anderson Fund fear the fund may not survive the Victorian government's confirmed merger of LaunchVic with Breakthrough Victoria; the piece recalls raises by Elita, MoreGoodDays and TalkiPlay.
Also Startup Daily
Victorian women-led startup founders warn a government restructure merging LaunchVic with Breakthrough Victoria could end the Alice Anderson Fund's backing, recalling raises by Elita, MoreGoodDays and TalkiPlay.
Melbourne pet-health startup Elita Genetics stores animals' stem cells collected at desexing; the piece covers its new budget subscription tier and notes a seven-figure pre-seed raise backed by Startmate and others.