News
Me&u takes on American Express and DoorDash as it eyes first profitable year
Me&u launches a new AI-powered reservations platform to compete with Resy and SevenRooms, targeting profitability in 2026 after merging with Mr Yum.
Startup · $100m raised
Mr Yum
Digital ordering and hospitality technology company
Melbourne, VIC
Funding history
-
Merger by Me&U
-
Accelerator
-
Series A : $89,000,000
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Seed : $11,000,000
-
Accelerator
Programs: LaunchVic (30×30) · SmartCompany (Smart50 Rising Star)
Investors
Every investor coverage indicates participated in a round Mr Yum raised.
| Investor | Rounds | Invested |
|---|---|---|
| LaunchVic | Accelerator | - |
| AirTree Ventures | Series A · Seed | - |
| Commerce VC | Series A | - |
| Kim Jackson | Series A | - |
| Kogan | Series A | - |
| Nick Shelton | Series A | - |
| Patty Mills | Series A | - |
| Rüfüs Du Sol | Series A | - |
| Rüfüs Du Sol | Series A | - |
| Scott Farquhar | Series A | - |
| Skip Capital | Series A | - |
| Ten13 | Series A · Seed | - |
| Tiger Global | Series A | - |
| VU Venture Partners | Series A | - |
| Wildcard Ventures | Series A | - |
| SmartCompany | Accelerator | - |
On a portfolio page
Investors whose own portfolio pages list Mr Yum, even though we haven't found any coverage of the round yet.
| Investor | Listed on |
|---|---|
| Glitch Capital | its portfolio page ↗ |
| Side Stage Ventures | its portfolio page ↗ |
Disclosed deals
Every published round Mr Yum took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
Portfolio
Companies Mr Yum has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| No portfolio companies recorded yet. | ||||
Funds
Fund closes reported for Mr Yum, as distinct from the investments it has made.
Portfolio companies acquired
Companies Mr Yum has backed that another company then bought. An exit for the holding, not a deal Mr Yum did.
| Company | Bought by | Kind | Announced | Price |
|---|---|---|---|---|
| No portfolio company of Mr Yum is recorded as having been acquired. | ||||
Who bought Mr Yum
The transaction that ended Mr Yum's run as a startup, per published coverage. It closes the funding history too, where it is the ladder's last rung.
| Bought by | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Me&U | Merger | 29 Nov 2023 | - | Ten13 (30 Jul 2024), Ten13 (13 Mar 2024), SmartCompany |
What Mr Yum bought
Companies Mr Yum acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Company | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Me&U | Merger | 21 Sep 2023 | - | SmartCompany |
| MyGuestlist | Acquisition | 23 May 2022 | - | Forbes Australia, Startup Daily (24 Aug 2022), SmartCompany (23 Jun 2022), Startup Daily (23 May 2022), SmartCompany (3 May 2022) |
People
Coverage
Stories naming Mr Yum. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Funding announcement
Marketing got faster, strategy didn't: Brainwaves is fixing that.
Startmate profiles Brainwaves, which builds strategy software for marketing teams, ahead of its Demo Day pitch, covering the founding team, early revenue and enterprise traction.
Funding announcement
Here are 19 startups sharing in $2.28 million as part of the Summer ’26 Startmate accelerator
Nineteen early-stage companies join Startmate's Summer '26 accelerator intake, each receiving $120,000 for 7% equity — $2.28 million overall — spanning construction, healthcare, fintech, energy and manufacturing.
3 deals
Gabby and Hezi Leibovich-backed Fingertip acquired by rival Linktree – and will close
Linktree has bought Melbourne rival Fingertip and will shut it down in 2026, with its cofounders joining; the piece also recaps Linktree's earlier acquisitions and the Leibovich brothers' failed ventures.
Also Dealroom·Forbes Australia
Unnamed stage
$2.3m
Queensland R&D finance fintech raises $2.3 million
Equity raise of $2.3m by Advanced, a Sunshine Coast R&D finance startup building a $25m lending fund; backers include Wayne Gerard and Phil Cummins, who joins the board.
3 deals
H1 2024 in Review: $100m invested
TEN13's investor letter celebrates passing $100 million deployed, plus fresh backing for iion and Switchboard, team promotions, AutoGrab's overseas growth and NZ-arm sale, and the Mr Yum–Me&U merger.
2 deals
Anzac spirit: hospitality ordering platform HungryHungry merges with New Zealand’s Mobi
Melbourne payments platform HungryHungry and New Zealand's MOBI have merged, with HungryHungry now running the Wellington business; terms undisclosed. The article recalls earlier angel and seed raises and the founders' sale of OrderMate.
7 deals
Chipper Cash Becomes A Unicorn & Mr Yum raises US$65m Series A led by Tiger Global
TEN13 newsletter reporting Chipper Cash's US$150m unicorn round, Mr Yum's Tiger Global-led Series A, and new investments in Payhippo, Preezie, Pushas and Heaps Normal, plus portfolio updates.
Also Skalata Ventures·Skalata Ventures·Archangel Ventures portfolio·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily·SmartCompany·SmartCompany·TechCrunch Australia·Tech Funding News - Australia·Australian FinTech·AgFunderNews·Women's Agenda·Beef Central / Grain Central·Forbes Australia·SmartCompany·LaunchVic
Unnamed stage
2023 in Review 💫
Ten13's year-end post recaps nine new portfolio additions, follow-on support for existing holdings, the Mr Yum and Me&U merger, Go1's Blinkist acquisition, Smileyscope's FDA clearance, and community events.
Also Ten13·OIF Ventures portfolio·TechCrunch Australia·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily·Startup Daily·Forbes Australia
Exit / M&A
Revealed: Top 20 startups in Australia
LinkedIn's seventh annual ranking of Australia's top startups puts Immutable first and Harrison.ai second; the piece also notes me&u's recent merger with Mr Yum and the Tran brothers' three-year fundraising tally.
Also Startup Daily
3 deals
QR-code rivals Mr Yum and me&u to merge in major shakeup to Australian restaurant-tech sector
Table-ordering rivals Mr Yum and me&u will combine in a stock deal, with Mr Yum's chief executive leading the merged business; earlier raises by both are recapped.
Key hire
Pitch VC joins VentureCrowd to democratise startup fund management
VentureCrowd and Pitch VC are launching a white-label platform that lets newcomers run their own startup funds; Pitch VC's two founders join VentureCrowd's leadership to build it.
Fund close
$15m
Linktree cofounders back new $15 million VC fund
Founder-backed syndicate Side Stage Ventures has become a $15 million seed fund, with LocalGlobe and several founders as limited partners, three startups already backed, and portfolio company Joyn acquiring event firm Arinex.
Fund close
$15m
Side Stage Ventures secures $15 million for its launch fund with support from Linktree, Airtasker
SmartCompany reports Side Stage Ventures has completed a $15 million first close of its debut fund, backed by founders of Airtasker, Linktree and Go1 plus LocalGlobe, targeting $30 million and already backing early startups.
2 deals
Liven acquires four startups for $152 million in hope of becoming hospitality’s one-stop-tech-shop
Melbourne hospitality tech firm Liven has bought four software startups, two Australian plus one Singaporean and one American, for a combined $152 million, expanding its all-in-one restaurant technology offering.
4 deals
The Ignition Lane Wrap: Life in the fast lane. And calling road service
Ignition Lane's weekly wrap: Tiger Global's losses and past Australian bets, MilkRun and TradeSquare closures, Cyara's Spearline acquisition, a Co Ventures pre-seed fund, Square Peg's partner promotion and LaunchVic's 30×30 picks.
News
A temporary dancefloor and no plans for layoffs: Canva celebrates new Melbourne office through tech sector downturn
Canva has opened a converted Collingwood warehouse as its new Melbourne office and says it has no layoff plans, citing six consecutive profitable years while hiring continues despite widespread tech sector job cuts.
Series A
$89m
Restaurant ordering platform Mr Yum cuts another 40 jobs
The hospitality-tech firm Mr Yum has axed 40 more staff as it pushes toward profit; the article recalls the $89 million Series A that Tiger Global led in November 2021.
Key hire
LaunchVic's hunt for the next wave of tech unicorns is on again
LaunchVic reopens expressions of interest for its 30×30 program aiming to create 30 Victorian unicorns by 2030, recalling last year's nine participants, while July appoints Joanne Smith as its first chief financial officer.
Pre-seed
The Antler Investor Memo Series: How Liively is becoming UberEats for stadium seats
Antler Australia's investor memo profiles Liively, a pre-seed in-venue delivery startup founded by Norbert Herrmann that brings food and drinks to stadium seats, with major Australian venues taking notice.
2 deals
Zero Co, Ofload and Mad Paws: The startup winners of the 2022 Smart50 awards
SmartCompany names its 2022 Smart50 winners: July tops the list, Ofload ranks second after a $60 million raise, and Mad Paws, Zero Co, Code Like a Girl and Hero Packaging take out category awards.
Exit / M&A
How this young entrepreneur is changing the hospitality industry
A profile of Clipboard co-founder Brendan Leeds, whose hospitality careers platform has drawn backers such as Gerry Ryan and Neil Wilson, with attention to worker mental health.
Funding announcement
Australia’s hospitality industry embraces technology to support staffing crisis with a 92% uptake in QR code let table orders
Doshii reports rapid uptake of QR code table ordering among Australian hospitality venues, with order volumes up sharply as operators adopt apps to cope with staff shortages; the Commonwealth Bank-backed platform integrates venue apps.
3 deals
Agtech investment momentum continues, despite economic downturn
Coverage of AgFunder and AgriFutures' new Asia-Pacific investment report, which found Australian agrifoodtech startups attracted $565.5 million across 55 deals in 2021, plus Lyro's raises and evokeAG 2023 applications.
Funding announcement
AirTree joins leading VCs Square Peg and Blackbird in cutting Canva's valuation by a third
Australian venture firms Airtree, Square Peg and Blackbird have written down their Canva stakes, valuing the design company well below its last raise, amid wider market corrections hitting Klarna and other late-stage startups.
5 deals
Ignition Lane's Wrap: the state of Cloud, VC advice, Tiger stripes, cattle class crypto, M&A fires up
Weekly tech wrap: cloud-market trends, Tiger Global's cheques into Stake, Shippit and Carma, new VC funds, several acquisitions, grocery delivery startups Send and Quicko collapsing, and Elaine Stead joining M8 Ventures.
Also Startup Daily
Funding announcement
Mr Yum completes first major acquisition, obtaining MyGuestlist to help restaurants build personalised marketing to diners
Hospitality tech firm Mr Yum has bought customer data platform MyGuestlist in a cash-and-stock deal worth tens of millions, its first acquisition, following an $89 million raise led by Tiger Global.
Also Startup Daily·SmartCompany·Startup Daily·Forbes Australia
Funding announcement
Linktree founders back creative startups with new venture fund
Linktree's co-founders have launched Side Stage Ventures, a collective investing in very young creative-tech companies; it has already backed several startups, and associate Ben Grabiner's music platform Platoon was bought by Apple.
Also Australian FinTech
9 deals
Rokt raises $458 million, as Aussie startups continue to cash in
Rokt's Series E tops a week of Australian raises including Dovetail, Inventia, DiviPay, Atomi, 6clicks, Replica Studios and ProForm Foods, with SimPro's recent raise noted.
14 deals
Nine startups that raised a combined $70 million this week
Roundup of nine startup raises totalling $70 million, including Q-CTRL's Series B, Foundry Lab's round led by Blackbird, and EnGeneIC's crowdfunded COVID-19 vaccine raise, plus a new Elenium Automation board member.
Also Startup Daily·Techboard·SmartCompany·SmartCompany·Startup Daily
2 deals
Tiger Global places another Aussie bet, this time on Assignar
Tiger Global led a US$16.5m secondary funding round in construction software firm Assignar, co-led by SecondQuarter Ventures, with Fifth Wall and HighSage taking part; past backers and a $20m Series B are recalled.
Unnamed stage
$11m
Mr Yum raises $11m in post-seed raise
Herbert Smith Freehills advised QR ordering and payments startup Mr Yum on its $11 million raise, which TEN13 and AirTree Ventures led; the company cited strong pandemic-driven growth.
Also TechCrunch Australia·SmartCompany·SmartCompany·Startup Daily·Tech Funding News - Australia·Australian FinTech·SmartCompany