Investor · 1 deal
Brand using Zitcha's platform
Every published round Lego took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
| Company | Stage | Announced | Amount | Role | Alongside | Sources |
|---|---|---|---|---|---|---|
| mod.io | Series A | 8 Nov 2021 | $34m | Participant | Our Innovation Fund (2 Dec 2021), Our Innovation Fund (8 Nov 2021), Our Innovation Fund (8 Nov 2021), OIF Ventures portfolio |
Companies Lego has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| mod.io | 8 Nov 2021, Series A | 1 | 0 |
Fund closes reported for Lego, as distinct from the investments it has made.
Companies Lego has backed that another company then bought. An exit for the holding, not a deal Lego did.
Stories naming Lego. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Zitcha, an Australian retail-media advertising technology company, has secured $15 million in Series A funding, with US firm VMG Partners leading and OIF Ventures also involved, to support its American expansion.
OIF Ventures announces it led Zitcha's $4.8 million seed round, backing the retail media buying platform started by Troy and Jack, whose customers include Adore Beauty and The Warehouse Group.
Mod.io, which lets gamers build and share in-game content, has raised $34 million from Tencent, LEGO's venture arm, Our Innovation Fund and earlier backers.