Company
Every published round Kogan.com took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
Companies Kogan.com has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| No portfolio companies recorded yet. | ||||
Fund closes reported for Kogan.com, as distinct from the investments it has made.
Companies Kogan.com has backed that another company then bought. An exit for the holding, not a deal Kogan.com did.
| Company | Bought by | Kind | Announced | Price |
|---|---|---|---|---|
| No portfolio company of Kogan.com is recorded as having been acquired. | ||||
Companies Kogan.com acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Company | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Brosa | Acquisition | 2023 | $1.5m | Startup Daily (21 Jan 2025), Startup Daily (30 Jun 2023), Startup Daily (24 Jan 2023), Startup Daily (23 Dec 2022), Startup Daily (22 Dec 2022), SmartCompany |
| Name | Role | Sources |
|---|---|---|
| Joanne Smith | Deputy CFO (former) | Startup Daily |
| David Shafer | COO and CFO | Startup Daily |
| Ruslan Kogan | CEO · Founder | Startup Daily (21 Jan 2025), Startup Daily (22 Dec 2022), Startup Daily (11 Mar 2022), Square Peg Capital |
Stories naming Kogan.com. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Wesfarmers is closing Catch, the online retailer it bought for $230 million in 2019, citing local ecommerce competition; the story also recalls Catch's venture backers and Little Birdie's $30m stake, pause and rescue.
Also Startup Daily
Property management startup Different has gone into administration with KPMG after failing to raise new capital, despite backing from AirTree and CBA's venture arm; the piece also recalls the failures of Milkrun and Brosa.
Airtasker names Cass O’Connor as its next chair while James Spenceley departs the board after eight years to devote himself to Ukrainian relief efforts.
LaunchVic reopens expressions of interest for its 30×30 program aiming to create 30 Victorian unicorns by 2030, recalling last year's nine participants, while July appoints Joanne Smith as its first chief financial officer.
Administrators KordaMentha sold monogrammed fashion label The Daily Edited to Bernie Brookes' BJM, price undisclosed, while Kogan.com separately bought collapsed furniture retailer Brosa for $1.5 million.
Kogan.com has bought collapsed online furniture seller Brosa out of administration for $1.5 million, promising to fulfil customer orders, while the piece recalls Brosa's earlier venture raises and Kogan's past distressed-brand purchases.
Building products marketplace ArchiPro has landed a Tiger Global-led Series A to fund hiring and features across Australia and New Zealand, having previously taken $4.7 million from backers Ruslan Kogan and Hezi Leibovich.
Square Peg Capital's year-in-review recaps its 2021 portfolio: raises it led or joined, SPAC listing decisions, Vend's acquisition, new investment-team hires, and its newsletter and podcast output.
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