Founder, Paytron
Stories naming Jaco Veldsman. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Profile of spend-management startup Paytron, which won a 2022 fintech award and an x15ventures competition; co-founder Jaco Veldsman credits customer focus, team culture and problem obsession for its growth.
Paytron won x15ventures' Xccelerate 2022, receiving a $250,000 SAFE note plus access to CBA's ecosystem. The piece recalls its earlier $4.35 million seed round backed by Carthona Capital and Picus Capital.
Paytron's co-founders reflect on lessons from their first year after raising a seed round, covering customer focus, hiring, pivoting and prioritisation as the payments startup grew from three to thirty staff.
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