Ed Sedgley: Ledger

Stories naming Ed Sedgley. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Role	Organisation	Sources
CEO · Founder	Viewa	SmartCompany, Startup Daily

2 deals

Two Aussie startups that raised $1.9 million this week

Roundup of two raises: a Pilates studio chain's $1.6 million crowdfunding round and a $300,000 pre-seed investment in an AR shopping platform by an early-stage backer.

SmartCompany 22 Nov 2024 Viewa M+Co Living OnMarket Skalata Ventures Ed Sedgley Kyle Young

Pre-seed $300k

Shopping startup Viewa raises $300,000 pre-Seed to bring the instore feeling to online

Melbourne AR shopping startup Viewa has secured $300,000 in pre-seed backing from Skalata. CEO Ed Sedgley earlier sold identity-verification firm GDC to Trulioo; retailer M+Co Living will deploy the technology.

Startup Daily 14 Nov 2024 Viewa M+Co Living Nitro Software Skalata Ventures Ed Sedgley Rich Wenzel Rohan Workman

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Ed Sedgley

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Two Aussie startups that raised $1.9 million this week

Shopping startup Viewa raises $300,000 pre-Seed to bring the instore feeling to online