Ledger. Australian venture funding, tracked

Company

Attaboy

New York, OS

Coverage

Stories naming Attaboy. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Seed £120k

Diageo Acquires Tipplesworth: A Strategic Pivot Toward Premium Ready-to-Drink Innovation

Spirits giant Diageo bought British premixed cocktail maker Tipplesworth for £112 million in March 2024; the article examines the deal's rationale, the brand's retail growth, and planned expansion into Canada, Australia and the US.

Exit / M&A

Diageo Acquires Mr Black Cold Brew Coffee Liqueur: What This Strategic Move Means for Premium Spirits, Coffee Culture, and the Future of RTD Innovation

Retrospective look at Diageo's 2024 buyout of Australian coffee liqueur maker Mr Black, covering the deal price, brewing process, US market performance, competitor responses, and Diageo's growth plans for the brand.

Exit / M&A

Diageo Acquires Mr Black Coffee Liqueur: A Strategic Move in the Premium Ready-to-Drink and Espresso Martini Era

Spirits giant Diageo has bought the Sydney-founded coffee liqueur maker Mr Black; the piece examines the price, the cocktail trend behind it, rival acquisitions, and what comes next for the brand.

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