Startup · $10.6m raised
Meal planning and grocery shopping app monetising consumer data for FMCG brands, formerly MenuAid
Every investor coverage indicates participated in a round Appetise raised.
| Investor | Rounds | Invested |
|---|---|---|
| Brand Fund | Series A | - |
| Icehouse | Series A | - |
| Icehouse Ventures | Series A · Bridge / extension | - |
| K1W1 | Series A | - |
| NZVC | Series A | - |
| OIF Ventures | Series A · Bridge / extension | - |
| Ten13 | Series A | - |
Companies Appetise acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Elise Hilliam | COO · Founder | Forbes Australia, SmartCompany |
| Toby Hilliam | CEO | Ten13, Forbes Australia, SmartCompany |
Stories naming Appetise. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Adtech startup Manifest has launched with a $2 million pre-seed round, led by Brand Fund with Antler, Icehouse Ventures, Techstars, family offices and industry angels taking part, aiming to replace agency timesheets.
Roundup of the week's Australian startup funding: fresh raises for five companies, Startmate's Summer '26 accelerator intake of 19 startups, and Affinda's acquisition of Pathfindr.
Also Startup Daily
Ten13's post sets out its reasons for backing Appetise's A$7 million Series A with OIF, Icehouse, NZVC and K1W1, highlighting the grocery platform's shopper dataset and growth.
OIF Ventures' 2024 review: two portfolio companies acquired, a talent-leadership hire, its fourth fund deploying, new investments in eight named startups and nine follow-on rounds.
Weekly roundup detailing five raises across Australian and New Zealand startups — Hapana, Kinoxis Therapeutics, Appetise, Bike Matrix and Aglow — worth a combined $38.5 million, naming lead investors and planned expansion for each.