VinoMofo rejects most wine it tastes. It's the key to its success
Forbes Australia profile of wine e-tailer Vinomofo: CEO Justin Dry on its 95% rejection rate, $90m annual turnover, a shelved 2021 float, and its whisky side business.
Company
Adelaide, SA
Every investor coverage indicates participated in a round Vinomofo raised.
Companies Vinomofo acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Justin Dry | Co-founder and Joint CEO | Forbes Australia, SmartCompany, dearinassociates.com, nurtureher.com |
| Andre Eikmeier | Founder | Forbes Australia |
Stories naming Vinomofo. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Forbes Australia profile of wine e-tailer Vinomofo: CEO Justin Dry on its 95% rejection rate, $90m annual turnover, a shelved 2021 float, and its whisky side business.
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Podcast episode in which the publisher's host interviews Vinomofo co-founder Justin Dry about building the wine business from an Adelaide garage, its revenue run rate, and lessons for expanding internationally.
Nurture Her speaker page profiling Vinomofo's chief executive, covering the wine e-commerce firm's growth since 2011, overseas expansion, a US partnership and industry awards.