Company
Email marketing automation tool for Shopify, acquired by Relay Commerce in 2022
Adelaide, SA
Every investor coverage indicates participated in a round SmartrMail raised.
The transaction that ended SmartrMail's run as a startup, per published coverage. It closes the funding history too, where it is the ladder's last rung.
| Bought by | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Relay Commerce | Acquisition | Dec 2022 | - | Startup Daily (5 Jun 2026), SmartCompany, Startup Daily (4 Jun 2026), Dealroom, Eastend Ventures, Startup Daily (20 Dec 2022) |
Companies SmartrMail acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Edward Hartley | Founder | Startup Daily (5 Aug 2026), Startup Daily (5 Jun 2026), SmartCompany, Startup Daily (4 Jun 2026), Dealroom, Eastend Ventures |
| George Hartley | Founder | Startup Daily (5 Aug 2026), Startup Daily (5 Jun 2026), SmartCompany, Startup Daily (4 Jun 2026), Dealroom, Eastend Ventures |
| Josh Reyes | Early Employee (former) | Startup Daily |
| Kam Low | Chief Technology Officer (former) | Startup Daily (5 Aug 2026), Startup Daily (4 Jun 2026), Eastend Ventures |
| Marcos Teixeira | Early Employee (former) | Startup Daily |
Stories naming SmartrMail. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Weekly roundup of seven Australian and New Zealand startup raises totalling $17 million, including two startups entering Y Combinator, plus a new QuantX Labs board director and SmartrMail's earlier sale to Relay Commerce.
Adelaide brothers Edward and George Hartley, who earlier sold SmartrMail to Relay Commerce, have raised US$500,000 in seed money for Nitrosend, their AI email marketing platform, with Eastend Ventures Fund 1 leading.
Eastend Ventures led a half-million-dollar US seed round in Nitrosend with Archangel Ventures and Aussie Angels. Founders Edward and George Hartley earlier built SmartrMail, bought by Relay Commerce in 2022.
Also Startup Daily·Startup Daily·SmartCompany·Startup Daily·Dealroom
Ignition Lane's year-end review of 2022 tech news: shifting VC sentiment, record Australian fund raises, grocery delivery failures and shutdowns, local M&A, crypto fallout, awards, and global stories from Twitter to ChatGPT.
Also AgFunderNews
Gold Coast reputation-tech startup Cloutly raised $500,000 pre-seed led by Unify Ventures with several angels joining, to grow its team and product; it reports six-figure ARR and over 150 paying business customers.
Consumer crypto wallet startup Minke has secured pre-seed backing ahead of its app launch, with four angels participating. Its founders previously worked at SmartrMail, and the company is currently in Startmate's summer program.