Startup · $209.2m raised · Software
Workplace safety and operations software company.
Sydney, NSW
Existing SafetyCulture shares sold by the funds and people who held them. None of this money reached SafetyCulture, and none of it counts in what SafetyCulture raised.
| Sold by | Announced | Amount | Valuation | Bought by | Sources |
|---|---|---|---|---|---|
| 9 Sep 2024 | $90m | $2.5b | SmartCompany (27 Sep 2024), SmartCompany (9 Sep 2024) |
Every investor coverage indicates participated in a round SafetyCulture raised.
| Investor | Rounds | Invested |
|---|---|---|
| AirTree Ventures | undisclosed | $40,000,000 |
| Bill Tai | Seed | - |
| Blackbird Ventures | undisclosed · Seed | - |
| HESTA | undisclosed | - |
| Hostplus | undisclosed | - |
| Index Ventures | Series D+ | - |
| Insight Partners | Unnamed stage | - |
| Marbruck Investments | Series D+ | - |
| Mike Cannon-Brookes | Seed | - |
| Morpheus Ventures | undisclosed · Series D+ | - |
| Scott Farquhar | Seed | - |
Investors whose own portfolio pages list SafetyCulture, even though we haven't found any coverage of the round yet.
Every published round SafetyCulture took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
| Company | Stage | Announced | Amount | Role | Alongside | Sources |
|---|---|---|---|---|---|---|
| Sauce | Seed | 11 Nov 2022 | $2.3m | Participant | SmartCompany, Startup Daily, Forbes Australia | |
| Unleash Live | Series A | 2021 | $8m | Lead | SmartCompany, Startup Daily |
Companies SafetyCulture has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| Unleash Live | AI video analytics platform for workplace productivity and safety | 2021, Series A | 1 | 1 |
| Sauce | 11 Nov 2022, Seed | 1 | 0 |
Fund closes reported for SafetyCulture, as distinct from the investments it has made.
Companies SafetyCulture has backed that another company then bought. An exit for the holding, not a deal SafetyCulture did.
| Company | Bought by | Kind | Announced | Price |
|---|---|---|---|---|
| No portfolio company of SafetyCulture is recorded as having been acquired. | ||||
Companies SafetyCulture acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Company | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Mitti | Acquisition | 2023 | - | Forbes Australia |
| SHEQSY | Acquisition | 5 Apr 2022 | $6m | Techboard, SmartCompany, Startup Daily |
| EdApp | Acquisition | 2020 | $40m | SmartCompany, Startup Daily |
| Name | Role | Sources |
|---|---|---|
| Alistair Venn | COO (former) | Startup Daily |
| Gillian Findlay | Chief Operating Officer (former) | Australian FinTech |
| Jeff Quach | Senior Product Manager (former) | Startup Daily |
| Kelly Vohs | CEO (former) | Startup Daily (11 Aug 2026), Startup Daily (26 Feb 2026), Startup Daily (18 Nov 2024) |
| Luke Anear | CEO (former) · Founder | Startup Daily (11 Aug 2026), Startup Daily (26 Feb 2026), SmartCompany (19 Dec 2024), Startup Daily (18 Nov 2024), Tech Funding News - Australia, SmartCompany (9 Sep 2024), Ten13, SmartCompany (18 Aug 2023), SmartCompany (15 Aug 2023), Women's Agenda, Forbes Australia, @AuManufacturing, SmartCompany (5 Apr 2022) |
| Robyn Denholm | Director | Women's Agenda |
Stories naming SafetyCulture. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Startup Daily reports Airtree has extended its Frontier founder residency to San Francisco, dangling uncapped US$250,000 SAFE notes at expat Aussie and Kiwi founders; its Sydney edition hosts alumni of major local tech firms.
SafetyCulture, an Australian unicorn selling workplace-safety software, has rebranded as Mitti. Luke Anear, who founded it, is chief executive again, and insurance plus AI now anchor its growth plans.
Forbes Australia reports the workplace-safety unicorn's new name and its expanding insurance arm, with founder Luke Anear back as chief executive.
Collections platform InDebted adds Gillian Findlay, ex-COO of SafetyCulture and Immutable, as a non-executive director, joining founder Josh Foreman, Reinventure's Danny Gilligan and Carthona Capital's Dean Dorrell on the board.
Fortnightly digest of local startup news: funding totalling $89.9m, acquisitions by SafetyCulture, Canva and CleanPeak Energy, CEO changes at Droneshield and Swyftx, and Zeller's move into the UK.
AirTree closes its $650m Fund V across seed and growth vehicles, backed mostly by international institutional capital, and promotes three early-career investors to Principal.
Leaked details from Blackbird's investor day showcase Airwallex and Canva as standout performers, record valuation cuts for Culture Amp and SafetyCulture, and detail Kiki's New York shutdown and settlement.
An AI app built to help carers of children with high-support needs has banked $1.46 million in a Giant Leap-led round with Antler's backing, funding hires and clinic partnerships.
Also SmartCompany
Steve Baxter's Brisbane defence-tech fund announces it now holds unconditional early-stage venture capital registration, giving investors tax breaks; it has put A$4.45m into four companies so far.
Beaten Zone's defence-tech fund has won full ESVCLP status, unlocking tax breaks for its backers; the Brisbane vehicle has backed four companies with $4.45m and screens a deep pipeline of defence deals.
Sydney venture firm Airtree has completed the close of its fifth fund at $650 million, drawing backing from US institutional investors and Australian superannuation funds, with allocations set for early and growth stages.
SmartCompany covers Cut Through Venture's report on Queensland's 2024-25 venture funding, which rebounded to $417 million, led by SafetyCulture's Series E, with SaaS and climate tech the standout sectors.
Eastend Ventures, a VC based in Adelaide, has locked in $10 million for its $50 million debut fund — South Australia's first ESVCLP — and has already backed three startups with it.
Also Startup News (WA)
Sydney video analytics company Unleash Live has banked a $17 million Series B at a $100 million valuation, with backers undisclosed; funds are earmarked for overseas growth and product development.
Also SmartCompany
AI agent platform Relevance AI has closed a Bessemer-led Series B with its earlier backers reinvesting, and is rolling out new agent-building tools while expanding its American go-to-market presence.
1Breadcrumb has acquired Canberra rival SignOnSite and raised a $4.5 million SAFE note from Five V Capital, Tribe Global Ventures and a US family office, creating a merged construction-safety technology provider.
Also SmartCompany
Weekly roundup of seven Australian and New Zealand raises totalling $42.8 million, spanning property-investment AI, workforce credentialing, allied-health practice software, conversation analytics, maths learning games, copper processing and holiday-park bookings.
Twine has raised $2.3 million in an Airtree-led round with three angel backers. The startup analyses business conversations to give sales and product teams actionable insight and plans to grow its AI features.
Also SmartCompany
Year-end roundup ranking 2024's twelve largest startup raises, headed by PsiQuantum's $940 million government-backed quantum computing round, plus Guzman y Gomez's ASX listing and Betashares' Temasek investment.
Visibuild, a Melbourne-based construction technology company, has raised A$6.6 million in a round led by Skip Capital with other unnamed backers, to grow its site-checking software business.
Also SmartCompany
Long-time SafetyCulture chief Luke Anear hands the reins to Kelly Vohs while moving to the chair; the piece also recaps the firm's recent raises, valuation dip and backer changes.
Quarterly tally finds ANZ startups raised far less than the prior period, with Hammertech's raise the largest, SafetyCulture pairing capital with a stake sale, AI firms prominent, and women founders still drawing little backing.
SafetyCulture secured $75 million of fresh capital plus $90 million from existing shareholders selling shares, valuing the operations software company at $2.5 billion. Airtree, Blackbird, Morpheus Ventures, Hostplus and HESTA joined the round.
Also Tech Funding News - Australia·SmartCompany·Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily
TEN13's investor letter celebrates passing $100 million deployed, plus fresh backing for iion and Switchboard, team promotions, AutoGrab's overseas growth and NZ-arm sale, and the Mr Yum–Me&U merger.
Melbourne construction software firm HammerTech has raised $105 million from California's Riverwood Capital, which takes a board seat, with the money earmarked for US expansion and AI development.
A Blackbird partner argues AI has revived vertical software by turning hard-to-sell customers into product-led buyers, noting the firm recently backed three such startups and recalling Aconex's sale to Oracle.
Also buildxact.com
Blackbird's annual review counts $229 million deployed in 2024 across 41 companies, $1.15 billion invested over five years, and about $1.14 billion returned to LPs through secondaries, Canva's purchase of Leonardo.ai, and Hivery's collapse.
Cut Through Ventures' quarterly analysis shows Australian startup funding down 42% year-on-year at A$739 million over 77 deals, with Pet Circle's $75 million Series D from Prysm Capital the period's largest round.
A quarterly venture funding report shows Australian startups collected $739 million across 77 deals in Q3 2023, trailing earlier periods; SafetyCulture and Lyre's Spirit Co drew the largest rounds while female founders' share improved.
Also TechCrunch Australia·SmartCompany·Capital Brief·Startup Daily·AgFunderNews·AgFunderNews
Weekly roundup of eight Australian startups together securing $149 million: One Model, SafetyCulture, Hysata, Pendula, Marqo, Medigrowth, Curiious and Zena Sport, spanning HR analytics, safety tech, hydrogen, AI, medicinal cannabis, VR and sportstech.
Also Startup Daily·thebusinesstimes.com.au·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Forbes Australia
SafetyCulture closed a $34 million round with Morpheus Ventures, Marbruck Investments and Index Ventures, lifting its valuation to $2.7 billion. Bigger investor and employee share sales are still only plans.
Also SmartCompany·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Forbes Australia
Robyn Denholm has joined SafetyCulture's board as a director, adding to her Tesla chairmanship and Technology Council role, replacing long-serving director and Blackbird co-founder Rick Baker.
SafetyCulture founder Luke Anear says he threatened to redomicile the company in the US over a reported $61 million loss, and that the federal government has since contacted him about changing auditing rules.
A weekly roundup detailing nine startup funding rounds totalling $39.6 million, spanning cybersecurity, medtech, healthtech, hospitality, retail media, accessibility, clean energy and agtech ventures.
Secondaries fund SecondQuarter has reached an $83m first close on its second vehicle, aiming past $100m, with founder-angels and Minderoo among new backers; its portfolio includes past sales of ActivePipe and A Cloud Guru.
Also Techboard
Techboard's monthly roundup cataloguing April 2022 Australian startup funding: megadeals, seed rounds, grants and crowdfunding, nine acquisitions, several ASX listings, and venture firms' fund news.
Roundup covering Victorian zero-emission bus trials, Frew Foods' planned plant expansion, 5B's layoffs and completed capital raise, Wellnex Life's convertible note raising, SafetyCulture investing in Inauro, plus wind farm and university research news.
OIF Ventures' note explains why the fund co-led an $8m seed round in video-testimonial software maker Vouch with US-based Stage 2 Capital, profiling the product, founders and go-to-market model.
OIF Ventures' note explains its decision to back Neara's A$20 million Series B alongside Skip Capital and Square Peg, describing the infrastructure-modelling startup's technology, utility customers and growth.
Also Startup Daily·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily