Company
Acquirer of SmartrMail in 2022
Every published round Relay Commerce took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
Companies Relay Commerce has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| No portfolio companies recorded yet. | ||||
Fund closes reported for Relay Commerce, as distinct from the investments it has made.
Companies Relay Commerce has backed that another company then bought. An exit for the holding, not a deal Relay Commerce did.
| Company | Bought by | Kind | Announced | Price |
|---|---|---|---|---|
| No portfolio company of Relay Commerce is recorded as having been acquired. | ||||
Companies Relay Commerce acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Company | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| SmartrMail | Acquisition | Dec 2022 | - | Startup Daily (5 Jun 2026), SmartCompany, Startup Daily (4 Jun 2026), Dealroom, Eastend Ventures, Startup Daily (20 Dec 2022) |
Stories naming Relay Commerce. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Weekly roundup of seven Australian and New Zealand startup raises totalling $17 million, including two startups entering Y Combinator, plus a new QuantX Labs board director and SmartrMail's earlier sale to Relay Commerce.
Adelaide brothers Edward and George Hartley, who earlier sold SmartrMail to Relay Commerce, have raised US$500,000 in seed money for Nitrosend, their AI email marketing platform, with Eastend Ventures Fund 1 leading.
Eastend Ventures led a half-million-dollar US seed round in Nitrosend with Archangel Ventures and Aussie Angels. Founders Edward and George Hartley earlier built SmartrMail, bought by Relay Commerce in 2022.
Also Startup Daily·Startup Daily·SmartCompany·Startup Daily·Dealroom
Ignition Lane's year-end review of 2022 tech news: shifting VC sentiment, record Australian fund raises, grocery delivery failures and shutdowns, local M&A, crypto fallout, awards, and global stories from Twitter to ChatGPT.
Also AgFunderNews