Startup · $3.5m raised · Financial services · AI
Treasury software for global growth companies
Sydney, NSW
Every investor coverage indicates participated in a round Primary raised.
| Investor | Rounds | Invested |
|---|---|---|
| Resolution Ventures | Seed | - |
| No Brand | Seed | - |
| Macdoch Ventures | Seed | - |
| Carthona Capital | Seed | - |
| Archangel Ventures | Seed | - |
| Afterwork Ventures | Seed | - |
Companies Primary acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Ben Buckingham | CEO · Founder | SmartCompany, Capital Brief |
| Damian Fox | Director (former) | SmartCompany, Capital Brief |
Stories naming Primary. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Weekly roundup of four Australian startup raises: Kismet's $20m seed extension, Primary's $3.5m seed round, Willed's $3m from Seven West Media, and East Forged's $1.5m from a Vietnamese agribusiness's venture arm.
Sydney cash-management startup Primary has completed a $3.5m seed round backed by Carthona Capital and five other funds, with Carthona partner Damian Fox set to join its board.
Also SmartCompany