H1 2024 in Review: $100m invested
TEN13's investor letter celebrates passing $100 million deployed, plus fresh backing for iion and Switchboard, team promotions, AutoGrab's overseas growth and NZ-arm sale, and the Mr Yum–Me&U merger.
Investor · 1 deal
Every published round PixCapital took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
| Company | Stage | Announced | Amount | Role | Alongside | Sources |
|---|---|---|---|---|---|---|
| iion | Seed | 13 Jun 2024 | - | Participant | Ten13 (30 Jul 2024), Ten13 (13 Jun 2024), Ten13 portfolio |
Companies PixCapital has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| iion | Adtech platform connecting brands and agencies with advertising inventory in video games | 13 Jun 2024, Seed | 1 | 0 |
Fund closes reported for PixCapital, as distinct from the investments it has made.
Companies PixCapital has backed that another company then bought. An exit for the holding, not a deal PixCapital did.
Stories naming PixCapital. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
TEN13's investor letter celebrates passing $100 million deployed, plus fresh backing for iion and Switchboard, team promotions, AutoGrab's overseas growth and NZ-arm sale, and the Mr Yum–Me&U merger.
Ten13's post explains why it led iion's seed round with Archangel and PixCapital, describing the gaming adtech platform, its three adtech-veteran founders, and the under-penetrated in-game advertising market.
Also Ten13