Startup · $1.2m raised · AI
AI-native email marketing platform for small and mid-sized businesses
Adelaide, SA
Every investor coverage indicates participated in a round Nitrosend raised.
| Investor | Rounds | Invested |
|---|---|---|
| Archangel Ventures | Seed · Seed | - |
| Aussie Angels | Seed · Seed | - |
| Eastend Ventures | Seed · Seed | - |
Companies Nitrosend acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Edward Hartley | Founder | Startup Daily (5 Aug 2026), Startup Daily (5 Jun 2026), SmartCompany, Startup Daily (4 Jun 2026), Dealroom, Eastend Ventures |
| George Hartley | Founder | Startup Daily (5 Aug 2026), Startup Daily (5 Jun 2026), SmartCompany, Startup Daily (4 Jun 2026), Dealroom, Eastend Ventures |
| JD Sheard | Startup Daily | |
| Josh Garratt | Founding Partner (former) | Startup Daily |
| Kam Low | Founding Team Member | Startup Daily (5 Aug 2026), Startup Daily (4 Jun 2026), Eastend Ventures |
Stories naming Nitrosend. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Adelaide-based Eastend Ventures closed its debut fund at US$19.4 million, backed by cornerstone investor Funds SA and over 50 investors; it has deployed over US$5.18 million into seven startups.
Also Startup Daily
South Australia's government investment corporation has put $5 million into Eastend Ventures' debut fund, lifting commitments beyond $25 million as the vehicle nears a final close.
Weekly roundup of seven Australian and New Zealand startup raises totalling $17 million, including two startups entering Y Combinator, plus a new QuantX Labs board director and SmartrMail's earlier sale to Relay Commerce.
Adelaide brothers Edward and George Hartley, who earlier sold SmartrMail to Relay Commerce, have raised US$500,000 in seed money for Nitrosend, their AI email marketing platform, with Eastend Ventures Fund 1 leading.
Eastend Ventures led a half-million-dollar US seed round in Nitrosend with Archangel Ventures and Aussie Angels. Founders Edward and George Hartley earlier built SmartrMail, bought by Relay Commerce in 2022.
Also Startup Daily·Startup Daily·SmartCompany·Startup Daily·Dealroom