Plant-based meats venture ProForm Foods in voluntary administration
KPMG administrators took control of ProForm Foods, the company behind the Meet brand, and the piece recalls earlier raises at v2food and All G Foods as the plant-based sector cools.
Startup · $12.3m raised
Sunshine Coast, QLD
Every investor coverage indicates participated in a round Fable Food Co raised.
| Investor | Rounds | Invested |
|---|---|---|
| Peter Singer | Series A | - |
| Osher Günsberg | Series A | - |
| Michael Simkin | Series A | - |
| K3 Ventures | Series A | - |
| Greg Creed | Series A | - |
| Frantz Braha | Series A | - |
| Blackbird Ventures | Series A | - |
| Betterbite | Series A | - |
| Audrey Griffen | Series A | - |
| AgFunder | Series A | - |
| Aera VC | Series A | - |
| Adrien Desbaillets | Series A | - |
| Adrien Desbaillet | Series A | - |
Companies Fable Food Co acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Michael Fox | CEO · Founder | Startup Daily (9 Feb 2023), SmartCompany, Startup Daily (23 Feb 2022), Startup Daily (14 Feb 2022) |
Stories naming Fable Food Co. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
KPMG administrators took control of ProForm Foods, the company behind the Meet brand, and the piece recalls earlier raises at v2food and All G Foods as the plant-based sector cools.
All G Foods spins its Love Buds plant-based range into a merger with Fenn Foods' vEEF, forming a new entity; All G pivots to fermented dairy, with both companies' earlier raises recapped.
Plant-based meat maker v2food changed course and is shutting its Wodonga factory after founder-CEO Nick Hazell's departure, with Tim York now chief executive; the story recalls its two Series B raises.
Queensland mushroom-based meat alternative maker Fable Food Co raised a Series A led by K3 Ventures, with celebrity and existing investors, to fund product development and expansion into North America, the UK and Singapore.
Mushroom-based meat alternative maker Fable Food Co has raised a Series A to fund US and UK expansion, with its founder arguing fungi products beat soy and pea protein rivals on taste, price and health.
Better Bite Ventures reaches the first close of its debut $15 million fund for Asia-Pacific alt-protein startups, and outlines its portfolio, seed-stage focus, and case for Asia becoming a global alt-protein manufacturing hub.
Atlassian's Cannon-Brookes, via his family firm Grok Ventures, has invested $200 million in renewables project financier Infradebt days after his AGL bid was rejected; the capital is already funding a Queensland battery project.
Woolworths' corporate venture arm W23 has added an undisclosed multi-million-dollar investment to its backing of Sydney alt-protein maker All G Foods, which had earlier raised a $16 million seed round in late 2021.
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