Startup · Marketing and advertising · AI
AI platform for brand strategy and creative direction
Melbourne, VIC
Programs: Startmate (Summer ’26)
Every investor coverage indicates participated in a round Brainwaves raised.
Companies Brainwaves acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Tom McKenzie | Founding Engineer | Startmate, Startup Daily |
| Jamie Brownlee | Founder | Startmate, Startup Daily |
| Ben Crawford | Founder | Startmate, Startup Daily |
Stories naming Brainwaves. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Startmate profiles Brainwaves, which builds strategy software for marketing teams, ahead of its Demo Day pitch, covering the founding team, early revenue and enterprise traction.
Roundup of the week's Australian startup funding: fresh raises for five companies, Startmate's Summer '26 accelerator intake of 19 startups, and Affinda's acquisition of Pathfindr.
Also Startup Daily
Nineteen early-stage companies join Startmate's Summer '26 accelerator intake, each receiving $120,000 for 7% equity — $2.28 million overall — spanning construction, healthcare, fintech, energy and manufacturing.